BADA Toile de Jouy a Classic or a current trend?

I start by welcoming you to our world, the world of BADA HOME and to the presentation of our TOILE DE JOUY PARIS collection, starting a journey with us from the true story of the creation of this pattern to choosing it for our collection.

We can always question “this collection was born from a special taste for this classic and timeless pattern or is it a trend installed in the market?

Well, the answer is simple and quick, it came from the combination of these two factors. On the one hand, due to a special and personal taste for the richness of the patterns, as they allow the total transformation of the environment of a table set through the creation of a scenario that transports us to the scenes recreated by the fabric with all the richness and glamor associated with the time of its creation thus imprinting a stamp of exclusivity, elegance and sophistication to the table that will receive you. On the other hand, and not least, these fabrics have returned and become a trend in all markets and can be seen in the most diverse scenarios, from the fashion world in the creation of clothing, accessories, wallets and shoes, to decoration in creation from wallpapers, fabrics for curtains, pillows, sofas, passing through the house with the creation of bedding, tableware, tableware, candles, personal items, among many others.

And so the TOILE DE JOUY collection by BADA HOME was born, a very special collection, made using the best fabrics and the best production techniques, resulting in products of excellence and extreme elegance, with typical patterns that recreate various scenarios of everyday life allied to the splendor of nature, hunting scenes, mythological and historical characters, fashion operas and country scenes.

Available in several colors, blue, burgundy and brown, this collection was designed to recreate a refined and sophisticated environment, combining the beauty of the classic style of the concept and pattern with the lightness and irreverence of the most common modern style in our daily lives.

STORY: What is the meaning of TOILE DE JOUY?

The origin of Toile de Jouy is historical and dates back to the 16th century. Portuguese navigators brought from India to Europe fabrics in cotton and linen printed in strong colors that became a fever in the wealthy society of Europe, which until then used only wool and wool. silk in clothing and decoration. This new fashion gave a strong impetus to the manufacture of these fabrics in France.

The name of this type of fabric/fabric derives from the French words TOILE, cotton or linen fabric, and JOUY, the name of the French town where the fabric arose, Jouy in Josas, near Versailles. The Jouy factory was created in 1760 by the Franco-German Christoph-Philipe Oberkampf, having been boosted by the choice of the Queen Marie Antoinette to cover the walls of the palace. It also received the title of “Manufacture Royale” and was visited by Napoleon, who awarded its owner Philippe Oberkampt the “Legion d Honneur”, an enormous prestige at the time of the events.

The factory closed in 1843, with most of its collection having disappeared. Unfortunately, most of the copper cylinders with the original prints and an unequaled wealth of detail have disappeared and today only 14 of these cylinders are left in France.
Its heyday occurred when drawings began to be made by the famous artist of the time J.B. HUET. In the beginning, the fabrics were printed using wooden blocks and their details painted by hand, and the technique later evolved to engraving on copper cylinders.
The factory received the title of “Manufacture Royal” and was visited by Napoleon. Its owner Philippe Oberkampt was awarded the “Legion d Honneur”.


Today we can revisit this whole story at the Museum of La Toyle de Jouy in Jouy-em-Josas in France.
It was created in 1977 in the castle of Montebello, Metz, with the intention of paying homage to Oberkampf and in 1991 it moved to the castle of Englantine where we can visit it and admire its collection of almost 7000 pieces, obtained through donations and private purchases, auctions and public sales. We will also be able to know the whole history and the various applications of Toyle de Jouy.

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